How to Optimize Your Recruiting Practices?

Looking to hire? Got all the whole process intact? But make sure getting your long term strategy right! Recruitment is a tricky game, one wrong vibe and you can flee the most promising candidates.

It is vital to have an optimized hiring process to make the most out of your next recruitment drive. So that you save time and invest in the things that matter more like, personal interviews, trying to analyze and assess potential candidates.

Here are a few tips to make the most out of your hiring efforts;

More useful means of interview

Promising applicants are oftentimes overlooked as HRs tend to focus on the technical competency of the candidate instead of focusing on other vital aspects such as motivation, character, emotional intelligence, and coachability.

Often, you need to let the applicants ask you questions. Making them ask questions will help you to understand what’s important to them. And help you assess if they’re interested in working for your organization. Always give a realistic preview of the organizational work environment to attract the right candidate.

According to a survey by Leadership IQ, over 825 of the 5000 managers admitted that they have resorted to wrong recruits due to external issues like lack of confidence and time. Always be open and honest about the work culture of your company.

That is the key to retain potential candidates. A LinkedIn report stated that over 83% of applicants approved that they changed their mind about joining a company after a negative interview experience.

Applicant Tracking System

The best you can do for your organization’s recruitment process is to invest in an ATS or Applicant Tracking System. Not only will you help your organization save money but also valuable time. The ATS automates the methods of searching for potential talents and jobs across the internet, including interview scheduling, applicant sorting, and one-click job posting to various sites.

Ensure you check your organization’s size and budget before availing an ATS. There are many options available in the market, so do some proper research before getting the best Applicant Tracking System.

Improve applicant sourcing

Even after getting a proper job at a company, many candidates still want to get new job opportunities. Look out for these passive candidates. They can enhance your chances of getting great hires. Adapt to whatever new techniques you can find to get in touch with talent, even the passive one.

For example, look into social media threads related to Marketing to hire a SEO specialist. You need to enhance your candidate sourcing method by attending events like meetups, conferences, and industry events where you can get a hold of the professionals whom you are planning on hiring. For example, visit a Java developer’s meetup if you are looking for android developers.

Check out for Boolean strings to discover proper candidate resumes. You can search for standard Boolean strings from a simple Google search to find candidate profiles. If you want to search for qualified candidates in the fastest way possible, then you have to invest in sourcing tools.

Company branding

If you are looking for new candidates for your employer, make sure that your organization brand highlights why candidates should work for you and what sets your organization apart from other organizations. The organization’s values, culture, and mission should be adequately reflected in the organization’s branding.

Check out how prominent casino game operators like Chelsea Palace place all their organizational information clearly on their website in a transparent manner. Candidates look for these authentic indications of a good company and accordingly apply for their job roles.

Research reviews and ratings posted about your organization on social media, forum pages, and whether or not the company advertisements go well with the branding, because your promising candidates are reading that too and you don’t want to miss out on them.

Social media presence

Nowadays, most organizations use social recruiting to hire millennials. To get in touch with prospective candidates, advertise jobs, and find talent, you need to get on social media. Major brands flew to success with this simple approach.

Make sure that your presence in social media is in accordance with the organization’s branding and values. Perform a background check on your candidates and check out their previous employers if you can.

Hiring via referrals

It is time that we accept the importance of employee referral programs in getting potential candidates for an organization. This acts as a secret weapon for many organizations.

By using an excellent referral program in your organization, you will be able to reap certain benefits such as less money spent hiring, shorter on-boarding, shorter time to hire, better quality hires and low turnover rates. This is also cost effective as it does not require much and give relevant results quickly, unlike employer branding.

Recruitment efficiency

Build a proper checklist to check all the standard processes. This will help you to prepare for screening calls, interviews, and you will know that you have all the information about a specific candidate before speaking with them.

Make sure that you update your recruiting email template regularly. Choose proper templates for inviting candidates for interviews and asking for referrals. You need to invest in recruiting software and freelancing websites which will help you to get in touch with global candidates. As part of the hiring process, ask candidates to provide work samples or take aptitude tests which will help you reduce the number of applicants and saving hiring manager’s time.

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About Author

Vivek Jain

Founder of

I am co-founder and CEO at My interests are in the startup ecosystem, innovation, and using technology to make the world a better place. I have 12+ years of experience in IT, education, training and staffing domains.

One Comment

  • Hey Vivek Jain,

    Great post with great tips to optimize the recruiting practices. I really like the tips that you have made, whereas your all the listed tips are effective to optimize the recruiting practices. I also like an idea of using Applicant Tracking system, whereas investing in Applicant Tracking system is really a good idea and a good way to save money and valuable time, and hence using this ATS will provide good benefits. Improving the applicants sourcing and using sourcing tools will helps a lot. Company branding plays an important role and Research reviews, ratings will helps many readers and candidate to gain some knowledge and to become aware. In today’s time social media has become one of an essential platform and many users are using it for branding purpose. Hiring via referrals and using an excellent referral program will provide several benefits. Using freelancing websites and recruiting software will helps a lot and will allows to get in touch with candidates. Your all the listed tips are helpful but i truly like an idea of using Applicant Tracking system, company branding and social media.

    Really helpful post and Thanks for sharing.

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