Explore the Factors Adversely Impacting Your Site’s Loading Time & Ways to Fix the Issues

site loading speed

Page loading time seems to be a critical aspect of a site’s UX or User Experience. In spite of that many of you ignore the site loading speed for accommodating new nifty functionality, inspiring aesthetic design, or adding more content to your web pages. However, website visitors do not care a hoot for all these bells and whistles that you wish to incorporate into your websites. They are more interested in your site’s overall loading speed. Today, your page loading time seems to be an integral and crucial factor in determining where you are placed on the Search Engine Results Page.

Does your website’s speed have an intense impact on your sales? Yes of course. All search engines including Google would be penalizing sites that take longer to load and even the users bounce off at once, stop visiting, and even decide not to buy. If your website is loading at a slow speed, you would be losing out on traffic and sales. Fortunately, this is not too difficult to improve. Today, you have access to numerous tricks, tips, and tools that could be used for boosting your site’s overall loading speed, driving more traffic, and enhancing SEO rankings. As per an important study by Google in 2018, 53 percent of the mobile users bounce off at once from a website that takes more than 3 seconds to load.

We know that it could be frustrating to wait endlessly for a site to load. However, what most of you do not realize is how just a few seconds could make a huge difference to not only your customer’s frustration level but also to your bottom line. Your website speed really matters because your customers are expecting fast loading websites for great user experience. Almost 50 percent of individuals surveyed in studies that were conducted by Akamai.com and Gomez.com had expectations of using websites with page loading speed of two seconds or even less. Moreover, 40% of the users admitted to abandoning a website that took three seconds or even more for loading. Let us explore some common factors that adversely affect a webpage’s loading time.

Peculiar Picture Dimensions and Uncompressed Pictures

The size and quality of a picture should be impacting its overall loading time. When your site has high-resolution pictures on every webpage, it implies that your website would be loading slowly. You could consider fixing this by optimizing your images as per https://www.entrepreneur.com. Research has revealed that on average, over 50 percent of a site’s memory load would be taken up by pictures. One of the most effective and easiest techniques of boosting your overall page-load times is optimizing all your pictures for the web. You could consider using heavy-duty picture-editing software like Adobe Photoshop.

Moreover, you have easy access to certain free tools that have been designed especially for optimizing pictures for the web. FileOptimizer for Windows and ImageOptim for Mac do a great job. If you need to publish content with pictures consistently, you may automate your image optimization. Opt for Cloudinary that makes all this easy and offers a free option of optimizing as many as 20,000 pictures per month. You could use image optimizers like Yahoo!’s Smush.it or consider using the popular WP Smush.it plug-in for compacting pictures without altering the overall picture quality. You could use the competent plug-in called the jQuery Lazy Load. Seek professional assistance from the best SEO services online for perfect SEO solutions.

Pointless Plugins

If you are having a WordPress website, you would know that numerous plugins are wandering around. You may be under the impression that these are pretty helpful to your website. You would soon end up feeling the necessity to download each one of them since they seem to be helpful to your website. Before you realize it, you would be having plugins that are running your website and you maybe even have a plug-in meant for your plug-in. You must understand that plug-in overload could pose serious issues since when plugins tend to be more, your site would need to put in more effort while it loads.

Moreover, all plugins are not supposed to be that brilliant even though they claim to be so. You need to be cautioned about outdated or obsolete plugins that have the potential to slow down your website instead of boosting its overall performance. What is a quick fix to this issue? You simply need to do a meticulous assessment or evaluation of all your existing plugins for figuring out precisely which plugins would be required by you. You could be having multiple plugins that you do not use any longer and some with the same function. While deleting the plugins you must examine if the plugins are updated and relevant. Check if a plug-in has another plug-in that is having similar functions. You could examine the overall performance of the plugins by simply using the P3. The P3s are Plug-in, Performance, & Profiler that demonstrate the extent of the influence each plug-in seems to have on your unique WordPress website load time.

An Overdone Webpage

Your homepage must be regarded as the window to your soul. A homepage is the face of a specific brand. Your homepage represents your brand and you would like it to be at its best. But if you overdo certain things, everything could misfire. You may try too hard to impress your new users or visitors with content, cutting-edge imagery, host of widgets, etc. Remember all this would end up compromising your page loading time. The best way of fixing this issue would be to keep in mind that you could create an impressive website with a clean design that could end up doing wonders. Just keep things simple. You may not need to ban widgets altogether. You could alternatively speed up your site’s load time simply by modifying the WordPress settings to demonstrate just the excerpts instead of complete posts and allowing only five to maximum seven posts per page.

Coding Issue

Your website is composed of code. More coding is necessary for a more elaborate website. You must not resort to overdoing the coding just because you wish to come up with an ideal website. Unnecessary or irrelevant code would be instrumental in slowing down your website as the server needs to go through more data for getting to a page. In the event of a redirect, users have to wait until the page loads the second time. When you use excessive redirects, you are slowing down the load time. For fixing this issue, you need to consider reviewing your code meticulously. On the majority of the occasions, the underlying cause of a page loading slowly could be because of a coding issue. This could be triggered by an inconsistent code that causes several redirects.


Remember when you can reduce your site’s load time for even a second; you would help in boosting customer trust and confidence in your website. You may monitor your site’s load time by using PageSpeed Insights so that you could understand what measures to take for resolving the issue.

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About Author

Rajinder Singh

Founder of https://www.thehotskills.com

Fountainhead of Thehotskills - Web Design Inspiration & Immense Art - Leading Web Design Agency based in Chandigarh offering cutting-edge UX/UI consulting & design, custom build and SEO friendly web design & development, and, interactive digital product design services.

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